Incremental analysis + decision making Essay Example | Topics and Well Written Essays - 500 words

Incremental analysis + decision making - Essay Example According to the article, the company has decided to focus on the key geographical areas such as Canada where it has brand recognition. This is a desperate move for the company to help get customers to jump-start its handset business (Rao et al 2008). The report aims at establishing key internal factors as well as external factors that are likely to pose the strongest impact on the course of actions of Blackberry Ltd. It then provides a recommendation based on the SWOT and PESTEL analyses and central issues in the article. The company is likely to succeed in the Canadian market because it has positioned itself well. It has targeted a market for which it still strong brand recognition (Ligaya, 2014). The relatively friendly political climate in Canada and other surrounding North American countries have helped the Smartphone industry to flourish (Rao et al 2008). The Smartphone users have been on the increased, and it is believed that they are soon going to overtake feature phone user. Such a situation is likely to contribute to the success of the new product launch. The company is likely to face a difficulty in adhering to strict regulations regarding hygiene and safety standards in the country. It will have to spend a substantial amount of money to ensure that they limit the usage of toxic contents, recycling and energy usage. In addition, the country has high tax rate levels which are likely to reduce the profits of the company (Ligaya, 2014). The strategies adopted by BlackBerry Ltd. in the launch of its Passport Smartphone in Toronto have positioned it well to tackle both the internal and external factors on the horizon. First, the company has a target a geographical location where it has strong brand recognition. This is likely to help it attract more customers considering that it is moving out of restructuring phase. Secondly, the company is also planning to introduce Classic so as to be able to appeal to masses in order